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Emily Nutting
Emily Nutting was born in Victoria, British Columbia and moved to Edmonton, Alberta in 1994, despite Emily's BC roots she considers herself an Edmontonian through and through. Emily studied psychology through Athabasca University while working as a legal assistant in both Corporate and Family Law. After having a beautiful baby girl in 2010, she decided not to return to the legal profession but instead to join her web developer husband in working from home.
Emily has always had a passion for creative writing, which she studied at Concordia University College in Edmonton and when coupled with her knowledge of Social Media Platforms a business was launched. Emily now works with several small and large businesses in Edmonton and surrounding areas providing professional blogging and social media management. Emily has written in many styles covering a vast number of topics including articles about legal, medical, lifestyle, food, beauty, health and wellness.
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GHOST WRITING
Although ghost writing is not limited to online communications, one of the most popular forms of ghost writing is ghost blogging. A blog is a term that originates from the words "web log." Displayed in reverse chronological order a blog is a website or part of a website that is regularly updated with commentary. A good blog can promote your business, build your brand, drive traffic to your website and can even deliver leads and sales. Writing effective blog posts is a skill and just as your website content reflects your business, so should your blog.
It takes time to see measurable results from your blog posts. The length of time depends on the effectiveness of the keywords used, the competitiveness of your market and the extent of using other social media (such as twitter and facebook) to spread the word about the blog.
Outsourcing your blog is a practical approach if you are not confident in your own writing ability or you simply do not have the time or wish to have your staff spending their paid time writing. No one will ever know that your company's blog posts are written by somebody else, it will naturally be assumed that any updates are written by a company member. Your blog will be written in a style of writing appropriate to your business and the themes will reflect your business attitudes and values as well.
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SOCIAL MEDIA MANAGEMENT
Social media has become a part of our everyday lives, most don't go a day or even a few hours without checking their Facebook or Twitter accounts. Brand loyalty is now built through being accessible and open for conversation. Social media capitalizes on the need that we have to stay connected and is perfect for both small and large businesses by facilitating an open conversation between the brand and the clientele. By staying connected with your existing clients you open the door to connect with their social networks. In seconds you are able to promote your organization and/or products more efficiently than through many traditional marketing strategies.
Social networking is by no means limited to Twitter and Facebook but they are two of the most popular social networks. Twitter is the fastest growing social network that allows its users to express themselves in 140 characters or less. Twitter offers a place where ordinary people can connect with news, celebrities, local and international business communities. Facebook is the largest social network with over 800 million active users. As a business you can have a "page" dedicated to your organization through which you can broadcast sales and specials, show customer and staff appreciation and invite members to events.
A Social Media Manager will identify and recommend which social media communities are best suited to your organization. With the correct tools and techniques your social media marketing will run smoothly maximizing your marketing budget and saving you time.
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SEVEN REASONS TO OUTSOURCE YOUR SOCIAL MEDIA MANAGEMENT
- Focus your social media marketing effort - An outsourced social media manager will be able to identify and recommend which social media communities are most suited to your organization/products thereby maximizing your efforts and avoiding communities where you may not be effective or even wanted.
- Grow your social media following - An outsourced social media manager has tools and techniques for identifying the best potential fans and followers for your organization and recruiting them into your social network.
- Monitor your social media reputation - An outsourced social media manager will be able to monitor your reputation in the social media world.
- Thoroughness - An outsourced social media manager will have a complete understanding of all the daily, weekly and monthly tasks needed to keep your social media effort running like a well oiled machine.
- Save time - Having an internal employee managing your social media accounts distracts from their primary responsibilities within your organization.
- Avoid social media blunders - Social media has its own rules of etiquette that may not be immediately obvious to an outsider and they are constantly changing. An outsourced social media manager will help you avoid stubbing your toe or worse in the social media world.
- More efficient use of resources - An outsourced social media manager will have time saving tools and techniques to accomplish tasks thereby making more efficient use of your social media budget.
As a ghost writer I'm not just a service provider but a trusted collaborator who will faithfully represent your ideas.
As a social media manager I have tools to identify the best potential fans and followers for your organization.
If you are in need of a ghost writer or social media manager, please contact me. All inquiries are confidential.
